Seasonal Content Planning for Bend-Based Adventure Brands
- Cassie Moesner
- Feb 3
- 2 min read
Bend, Oregon, isn’t just a spot on the map; it’s a year-round playground for outdoor enthusiasts. Each season here offers unique opportunities to connect with your audience—and if you’re an adventure brand, nailing seasonal content could mean the difference between blending in and standing out.
Here’s how to plan your campaigns around Bend’s seasonal magic:
Winter: Embrace Powder and Post-Adventure Comfort
When Mt. Bachelor turns into a snow-covered paradise, it’s time to focus on winter sports and cozy vibes:
On the Slopes: Showcase your gear’s performance during powder days. Think high-speed downhill shots or first-person GoPro runs from Bachelor’s summit.
Après-Ski Appeal: Capture the post-adventure scene—warm drinks at 10 Barrel or gear laid out by the fire.
Weather-Specific Tips: Highlight products built for Bend’s cold mornings and sunny afternoons, emphasizing durability and adaptability.
Spring: The Season of Transitions
As the snow melts and trails reemerge, spring offers a unique mix of activities:
Multi-Sport Showcases: Highlight how your products transition seamlessly from skiing to mountain biking or trail running.
Local Landscapes: Feature wildflowers blooming at Shevlin Park or the Cascade Lakes Highway waking up after winter for a refreshing look.
Eco-Focused Content: Spring-cleaning initiatives, like trail maintenance partnerships, resonate with Bend’s environmentally conscious community.
Summer: Celebrate Endless Adventure
Bend’s summer energy is unmatched, and your content should match that vibrancy:
Water Sports: Dive into kayaking or paddleboarding adventures on Sparks Lake, showcasing product durability and versatility.
Festival Vibes: Align your brand with summer events like Munch & Music or outdoor yoga sessions at Drake Park to connect with locals and visitors.
High-Altitude Fun: Highlight hikes up South Sister or trail runs in the Three Sisters Wilderness, with your brand integrated seamlessly into the journey.
Fall: The Underrated Gem
Autumn in Bend is all about crisp air, golden leaves, and a slower, more reflective pace, but if you blink you might miss it:
Seasonal Gear Focus: Promote layering systems and transitional gear for cooler days on Phil’s Trail or scenic rides along the Cascade Lakes Scenic Byway.
Harvest Highlights: Lean into Bend’s local food and drink scene with partnerships featuring craft beer from Deschutes Brewery or farm-to-table meals.
Cultural Connections: Use fall’s quieter vibe to share deeper brand stories, like behind-the-scenes looks at product innovation or sustainability initiatives.
In Summary
What makes Bend special is its year-round appeal, and your content strategy should reflect that. By aligning your campaigns with the rhythm of the seasons, you’ll not only engage your audience but also position your brand as an integral part of their Bend experience. So grab your calendar, plan ahead, and let the seasons guide your storytelling.
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